Whatever
happened to Black Friday, that all-important shopping day on the Friday after
Thanksgiving. “Brick and mortar” retailers offered one-day specials, sometimes
at ridiculously low prices, beginning early in the morning or even late on Thanksgiving
Day. Some people got up early on Friday (some people never went to bed) and waited
in line for the store to open in order to compete for those special deals. I
suppose if you were looking for certain gift items in electronics and toys, it
was worth it. At any rate, some people thought it was fun and enjoyed shopping
that way. Not me. I cherish my sleep, and I don’t enjoy fighting over stuff.
Mike
and I only participated in a Black Friday event once. He saw a drill he wanted advertised
at a hardware store, so we got up and went. He readily found the item, and then
we stood in line for 20 minutes in order to buy it. No one fought us for the
drill. Sounds rather ho-hum, doesn’t it? And it was, but Mike was happy with the
drill.
Black
Friday now seems to have morphed into something else. Every day I have email
messages wanting me to buy some Black Friday deal. I know, I know. It’s just a
way of saying that this is a super-duper deal, perhaps the best of the season,
but to be certain I’m not wrong in my thinking that actual Black Friday sales
are a thing of the past, I googled it. What came up was “Black Friday deals are
here at J.C. Penney’s, Walmart, Amazon, and Kohl’s,” and I’m sure that’s not a
comprehensive list of retailers. But if Black Friday no longer happens on Black
Friday, why do we still call it Black Friday? I think it’s time to let it go
and call these holiday specials by another name.
I
also googled, “What killed Black Friday,” and discovered I’m not the first to
ask. They say that online shopping and competing promotions contributed to its
demise, not to mention the pandemic, supply chain shortages, and worker shortages
in the stores. Though the article didn’t say so, the hordes of shoppers sometimes
resulted in mob mentality with ensuing violence, and these days, maybe we think
twice about getting involved.
Here's
an informative statement from Almanac.com: “In 1939, President Franklin D. Roosevelt changed Thanksgiving
from the last Thursday in November to the second-to-last Thursday. It
was the tail-end of the Depression, and Roosevelt’s goal was to create
more shopping days before Christmas and to give the economy a boost. However,
many people continued to celebrate Thanksgiving on the last Thursday in
November, unhappy that the holiday’s date had been meddled with. You could
argue, however, that this helped create the shopping craze known as
Black Friday.”
By 1941, Thanksgiving Day as a U.S. federal
holiday was firmly established on the fourth Thursday of November.
So you see, the importance of holiday shopping
to our economy has been a factor for many years.
What
about Cyber Monday? Will we have Cyber Monday this year? Or are we already having
it and just don’t know it? KW